Sports bra for every day

Sport tops and bras. Why are they more and more popular for everyday wear and not only sports?

Comfort is definitely in the first place. They are soft, elastic, comfortable to wear and fit extremely well. They are also easy to wash and maintain and they have long durability.
Customers also prefer sports bras due to lower ability to develop breast cancer cells.
If you have any comments or experience, I would be pleased if you would share them with us.